Westbrook Regional Health System: 78% Employee EAP Engagement Through WellTrack

The Challenge

Westbrook Regional Health System operates across seven facilities and employs over 2,400 people — a workforce that includes frontline clinical staff, administrative teams, and support workers. Like many healthcare organizations, Westbrook had long recognized the mental health toll that clinical environments place on employees, particularly in the years following the pandemic.

Their existing Employee Assistance Program offered telephonic counseling and an online resource library, but utilization was low. The EAP coordinator estimated that fewer than 12% of employees had used any EAP resource in the previous year. The friction was multi-layered: stigma around mental health, uncertainty about confidentiality, inconvenient access hours, and a general sense that the existing resources weren't designed for people with demanding, unpredictable schedules.

Westbrook needed something that employees would actually use.

The Solution

WellTrack was integrated into Westbrook's existing EAP offering as the primary digital self-help resource, available to all employees and their immediate family members at no cost. The platform was introduced through a phased rollout — first to managers and HR staff, then to all employees — with clear messaging around privacy, ease of use, and the clinical credibility of the CBT-based content.

Crucially, WellTrack was positioned not as a mental health intervention for people in crisis, but as a daily wellness tool for everyone. That reframing reduced stigma and broadened uptake significantly. Employees were encouraged to use it the same way they might use a fitness app — not because something was wrong, but because it supported wellbeing proactively.

"Our EAP needed a digital-first solution that was credible enough for our healthcare clients and accessible enough for frontline workers. WellTrack checked every box — and most importantly, our employees are actually using it. That's the real measure." — James Okafor, Benefits Director

The Outcomes

Within eight months of deployment, 78% of surveyed employees reported having used WellTrack at least once, with 54% logging in more than five times. Mood tracking data — reviewed in aggregate and anonymized — showed measurable shifts in self-reported anxiety and stress scores among consistent users. Telephonic EAP utilization also increased slightly, suggesting that WellTrack served as an on-ramp rather than a replacement.

• 78% employee engagement rate within 8 months
• 54% of users logged in more than five times
• Measurable reduction in self-reported anxiety and stress scores
• Increased uptake of complementary EAP counseling services
• Positive feedback from managers on team mood and resilience

For Westbrook, WellTrack didn't replace their EAP — it made their EAP work the way it was supposed to.